You built the product. Now you need revenue
Sales shouldn’t be guesswork — but for many founders, it is. You’re juggling fundraising, product, and team building. You don’t need another sales book. You need a senior operator who can build and run your GTM engine.
The Solution
FirstRep gives you proven sales execution — without hiring full-time.
GTM Jumpstart (60 Day Sprint)
Best for: Founders pre–VP of Sales who need to go from zero to structured outbound
What’s included:
-
Ideal Customer Profile (ICP) clarity
-
Message testing and refinement
-
Initial outbound cadences (email + LinkedIn)
-
CRM setup or audit
-
First 100 prospects targeted and launched
-
Weekly execution + review sessions
Outcome: A working outbound engine with messaging that converts — in 60 days or less.
Outbound Execution & Optimization
Best for: Startups with a basic outbound process that isn’t converting or scaling.
What’s included:
-
Deep messaging teardown & rebuild
-
Persona-specific campaign creation
-
ICP refinement with real response data
-
Testing & iteration framework
-
Cadence optimization (timing, tools, tone)
Outcome: Campaigns that actually get replies — and evolve as your product and market grow.
Fractional Sales Leadership
Best for: Founders who need senior sales guidance without the full-time hire.
What’s included:
-
Weekly strategic guidance + tactical work
-
Sales hiring support (JD, interviews, onboarding)
-
CRM dashboards, pipeline reviews, forecasting
-
Deal support and objection handling
-
Monthly reporting and founder-level insights
Outcome: Clarity on your GTM path, support across deals, and systems built to scale.
Add-On Services Available
-
SDR playbook creation
-
AE ramp plans
-
Investor-facing GTM plans
-
HubSpot or Salesforce Guidance
Success Stories
Our clients share their success stories and how FirstRep transformed their sales approach and business trajectory.
Mark Sinnett
< $10M ARR
"Working with FirstRep was instrumental in refining our sales strategy. Their insights and support propelled us to new heights of success."
Sophia Lee
$10M - $20M ARR
"FirstRep's fractional sales leadership was pivotal in reshaping our sales approach. Their expertise gave us the competitive edge we needed in the market."
Sheila Carter
$10M - $20M ARR
"We owe a significant part of our sales success to FirstRep's go-to-market strategy and sales operations support. Their guidance was invaluable."
Meet Our Team
Meet the team behind FirstRep, dedicated professionals with a passion for empowering startups with effective sales strategies and operations.
Nathan Overbey
Founder & CEO
Nathan has spent over 15 years in enterprise SaaS sales, working across some of the most recognized technology companies in the industry. He’s experienced firsthand how great companies grow — and what it looks like when they struggle to scale.
He started his career at a fast-growing cloud software company that expanded from $230M to over $1B during his tenure. There, he built his foundation — learning the craft of sales from Business Development to Account Executive to first-line leadership — and seeing up close how process, technology, and execution evolve as a company scales.
He later joined one of the largest enterprise software companies in the world, where he deepened his understanding of what best-in-class sales operations, GTM alignment, and enablement look like — and how the right culture and systems can drive consistent results across massive teams.
Most recently, he spent time at a high-growth tech company with a great product but an unstable foundation. That experience reinforced how critical it is for organizations — of any size — to balance people, process, and technology, and how quickly growth can outpace structure without those fundamentals in place.
Across roles spanning new business, expansion, product migrations, and revenue retention, Nathan has seen the full customer lifecycle. He brings that perspective to every project — helping early-stage and growing companies build the right commercial foundation from day one.
843-906-3930
Contact Us
Reach Out
Have a question or need more information? Get in touch with us, and we'll be delighted to assist you.